PR Photoshoot with Jockey AP McCoy for William Hill In Store Branding
For the last year I have been working closely with William Hill and their branding department with their corporate photography. For the AP photo shoot I was asked to capture images for their in store communications campaign. A quick turnaround was essential as images were sent to print the following day. I packed the car with all the gear and drove off to AP's estate in Berkshire.
All I can say is wow, what a pad and a perfect place to set up for a quick shoot. I set up in his games room using my go to backdrop and profoto lights. We rattled through varying poses and outfit changes. The main brief was to capture AP holding the William Hill Plus Card in varying positions so their graphic designers had several options for placement of text. Simples! I packed the car, stopped at the service station and spent a couple of hours on the very slow internet uploading the TIFF files for immediate delivery to the William Hill in house communications team. Happy to say I just missed out on a parking ticket for overstaying my welcome at the service station. Ah the dedication!!