Ok, so you've been tasked with hiring a photographer for your next event or global conference and you are asking yourself what makes great event photography.
Before we jump in I want you to quickly relive your commute to work this morning. We live in a colourful, buzzing and full on world that demands our attention in every space. Can you remember any ads and messages that popped out at you? Probably not. But I think it's important to recognise there is still a need for messages. And you may just have a task of hiring a photographer because you need some images for your newsletter. But just imagine if you hired a photographer that had vision and knew how to connect with your company, surely it'll make you look good. Who doesn't want that? Hello promotion!
So let me highlight 4 areas which can take event photography to the next level
1. Storytelling - event photography that has a beginning, middle and end.
Connecting with your colleagues, guests and just people in general should be the priority of any objective. Without connecting with an audience, what do you have? You want people to pay attention. Imagine your next event, whether it is a charity event raising money for awareness through a big corporate day out or a keynote business presentation. The photographer is able to start collecting images that tell the story of the day. The beginning may involve your location , environment and capturing details of branding, handouts and setups. The middle will be the heart of the event. Photographing the speakers, photographing the speakers interacting with guests, colleagues enjoying that networking dinner. And the end will be a summary and round up of the day.
Like any great film, television series and art we can connect with our audience through delivery images that are emotive. This really separates the average photographer from a great photographer who is constantly looking for an angle, or waiting for a moment that is about to happen. Being ready to photograph key moments in a keynote. Identifying moments during teambuilding workshops that are genuine reactions. And these really are the most powerful images that stand out, and back up our earlier point of storytelling.
You might not even subconsciously understand why you like one photograph over another. Like any piece of work, you'll have a gut reaction. Great event photography is the same. And photographers who know their composition just do this without you even realising. Especially with event photography as it is important to deliver photographs that have negative space in its composition, allowing room for titles and additional text. This is just one compositional technique. Others include the rule of thirds and leading lines. All of which are designed to guide the viewer and give a sense of balance in an image. So instead of providing a series of images of your presenter on stage at a business conference with them in the middle of the picture, a great event photographer will allow for variation and options.
This years KN UK leadership and management conference was held at the De Vere Beaumont Estate near Windsor on the outskirts of London. The conference guest speaker was BBC personality Steph McGovern who opened the conference and guided the talks and presentations over the 2 days.
As far as event and conference photography, my brief was to capture all aspects of the conference. Delivering some promo images for use on social media and on the big screens for day 2 followed by the rest soon afterwards.
The KN conferences are always varied with a whole range of activities and presentations. They are keen to get colleagues off their seats and move around, network and emphasise interaction and cooperation. I like my conference photography to document all the events that occur whilst capturing images that are engaging and capture the energy of the room.
Sometimes the low light aspect of these large conference spaces can create really nice cinematic effects. Crating beautiful silhouette shots that look great for a more unique, creative look.
As an experienced corporate conference photographer I make sure I get the following images:
Wide shots to show scale and scene
Photographs in varying sizes of all speakers (portrait and landscape)
Business networking images of delegates interacting
Brand logos and set up shots of all print displays and monitor displays
Exterior shot of the venue and outside conference branding
Group shots and posed portraits to camera
Delegates enjoying themselves and environmental photography
Photographs showing motion and flow.
Photographs of awards on a clean background
Above all, the pre production chat between myself and the client is the most important in pinning down any must get shots and deciding upon a photography brief! It's all about communication. I pretty much know what you need as I have photographed many conferences and events. I'm an easy going photographer and can adapt to any situation which is key to overcoming obstacles on the day. Hiring an experienced photographer means you can rest assure and continue with that all important to do list!
Do you have a conference coming up in 2018 and need to a hire an experienced photographer? Please send me an email on email@example.com or phone +44(0)7596114846 to check availability.
Midlands Conference Photographer
As a leading UK conference photographer I have experience working alongside global companies and organisations. I am invited to annual conferences to capture often a series of days that involve workshops, networking, dinners and awards celebrations.
This year, the KN annual leadership conference was held at the holiday inn Stratford upon Avon which is a great venue for this size of conference. I believe colleagues fly into the midlands airport from Germany, France and Switzerland among many EU countries.
As their official conference event photographer the company and I have worked together for a number of years. This was one our first events together, and wow, they know how to throw a varied conference. Natalie, the then head of UK communications briefed my on all the conference photography they required. Starting with set up shots of the space and branding materials. Documenting the presentation materials and stage to workshop rooms and displays. We needed to capture every speaker on stage, in a varying format of portrait and landscape shots. I also have in the back of mind that photography will be used across a number of platforms, whether print, social media or in corporate brochures. Images, hence need to offer variance in terms of composition and use of negative space. Something I do without thinking.
The conference lasted a couple of days. I stayed on location at the hotel ensuring I was there on time for when the conference began the next day. The last thing you need is to be stuck in traffic somewhere and miss the morning presentations!