I was hired by Mercedes UK Evo Bus division to photograph their exhibit at the Birmingham NEC Bus and Coach show 2017. Mercedes had a stand taking up the central area of the exhibition space displaying 3 of it's latest products, a cafe networking area, reception desk and information booths for its services.
Corporate Tradeshow and Exhibition Event Photography
My brief was to capture the exhibition set up, customers interacting with the exhibition space, Mercedes branding and logos, along with customers enjoying the cafe space and networking. With trade shows and exhibitions spaces there is a whole scope of photography opportunities to be had. The main understanding is appreciating the busy periods and when the stand will look the most 'full'. As I was only on site for 1 day I had to plan my shots accordingly.
For instance, the wide shots and shots showing mercedes placement in the building were best around mid morning to lunch time when the venue was at its highest capacity. I also like to set up a tripod to give variation in my exhibition photography showcasing movement and flow. I feel this encourages the viewer to take note of the product more easily and it adds a different dimension to the images. These type of shots are often used in corporate brochures and on websites as they obscure faces which in turn is great for licensing images.
I think to producing professional trade show photography is creativity. I do feel anyone can capture a space, even with an iPhone. But a professional photographer can see differently. They are able to pick up on the wider story telling aspect which differentiates the company and its brand. It's finding and anticipating those moments of interactions between delegates, customers and guests with your product and services. A photographer needs to be adaptable. If you spot a moment happening, then you have to make a judgement call and capture what is important at that moment.
And ideally the client will have briefed the photographer with a hit list of images they would like or in this case trust my years of experience in delivering what I feel you need. Which generally, goes above and beyond what is expected of me!
Midlands Conference Photographer
As a leading UK conference photographer I have experience working alongside global companies and organisations. I am invited to annual conferences to capture often a series of days that involve workshops, networking, dinners and awards celebrations.
This year, the KN annual leadership conference was held at the holiday inn Stratford upon Avon which is a great venue for this size of conference. I believe colleagues fly into the midlands airport from Germany, France and Switzerland among many EU countries.
As their official conference event photographer the company and I have worked together for a number of years. This was one our first events together, and wow, they know how to throw a varied conference. Natalie, the then head of UK communications briefed my on all the conference photography they required. Starting with set up shots of the space and branding materials. Documenting the presentation materials and stage to workshop rooms and displays. We needed to capture every speaker on stage, in a varying format of portrait and landscape shots. I also have in the back of mind that photography will be used across a number of platforms, whether print, social media or in corporate brochures. Images, hence need to offer variance in terms of composition and use of negative space. Something I do without thinking.
The conference lasted a couple of days. I stayed on location at the hotel ensuring I was there on time for when the conference began the next day. The last thing you need is to be stuck in traffic somewhere and miss the morning presentations!
mercedes benz world in surrey event photography for evo bus product presentation