Ok, so you've been tasked with hiring a photographer for your next event or global conference and you are asking yourself what makes great event photography.
Before we jump in I want you to quickly relive your commute to work this morning. We live in a colourful, buzzing and full on world that demands our attention in every space. Can you remember any ads and messages that popped out at you? Probably not. But I think it's important to recognise there is still a need for messages. And you may just have a task of hiring a photographer because you need some images for your newsletter. But just imagine if you hired a photographer that had vision and knew how to connect with your company, surely it'll make you look good. Who doesn't want that? Hello promotion!
So let me highlight 4 areas which can take event photography to the next level
1. Storytelling - event photography that has a beginning, middle and end.
Connecting with your colleagues, guests and just people in general should be the priority of any objective. Without connecting with an audience, what do you have? You want people to pay attention. Imagine your next event, whether it is a charity event raising money for awareness through a big corporate day out or a keynote business presentation. The photographer is able to start collecting images that tell the story of the day. The beginning may involve your location , environment and capturing details of branding, handouts and setups. The middle will be the heart of the event. Photographing the speakers, photographing the speakers interacting with guests, colleagues enjoying that networking dinner. And the end will be a summary and round up of the day.
Like any great film, television series and art we can connect with our audience through delivery images that are emotive. This really separates the average photographer from a great photographer who is constantly looking for an angle, or waiting for a moment that is about to happen. Being ready to photograph key moments in a keynote. Identifying moments during teambuilding workshops that are genuine reactions. And these really are the most powerful images that stand out, and back up our earlier point of storytelling.
You might not even subconsciously understand why you like one photograph over another. Like any piece of work, you'll have a gut reaction. Great event photography is the same. And photographers who know their composition just do this without you even realising. Especially with event photography as it is important to deliver photographs that have negative space in its composition, allowing room for titles and additional text. This is just one compositional technique. Others include the rule of thirds and leading lines. All of which are designed to guide the viewer and give a sense of balance in an image. So instead of providing a series of images of your presenter on stage at a business conference with them in the middle of the picture, a great event photographer will allow for variation and options.
I have been on the Mercedes Benz World supplier list as recommended event photographer for a number of years. I was hired by Mercedes EVO Bus division to document their supplier event.
The day involved talks and presentations in the morning and a driving experience in the afternoon. One of the advantages of photographing many events at MBWorld I knew the best angles for the different parts of the building and when to make most their longest elevator in Europe! Hence the overhead shot of one group of guests as they listened to the history section of the Mercedes tour.
These days are always packed with the odd moments when guests get to know each and share their shared passion which in this case was for cars and coaches. My job as the photographer is to be on call and capture these moments that can easily be missed!
We jumped outside and staged a few set up shots around the cars for some PR type shots. The rest was all very candid and following the group in and out of the tour.
If you are looking for a photographer to capture your next corporate day out please get in touch using the button below or send me an email on email@example.com or phone on +44 (0)7596114846.
It's so lovely being invited back to capture an event and to visit such a beautiful venue that is Hedsor House in the Berkshire countryside. It was a stunning day, the gardens were bursting with colour and the atmosphere was in high spirits. Kuehne and Nagel are a logistics company who take pride in rewarding their colleagues for hard work and loyalty. Colleagues and leaders were invited to a drinks reception followed by a sit down lunch and awards presentation. I was the awards event photographer, capturing a mix of environmental shots, set up shots, to colleagues enjoying themselves and networking. The photographs are used for the company internal communications magazine and the group photograph of all the award recipients is usually the front cover. So I always make sure to capture the image that builds on the previous year and is front cover worthy!